Abstract
Understanding consumers is a critical determinant of success in most enterprises and, as such, is central to almost all of the activities and functions within an organization. MK914 is designed to familiarize students with the major theoretical streams of research that have emerged in studying consumers and their behavior patterns. The objective of the...Download this resource to see full details. Download this resource to see full details.
Details
- Subject Area(s):
- Cultural Sociology
- Resource Type(s):
- Syllabus
- Class Level(s):
- College 400
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