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ARTICLE APPLICATION PAPER 2
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How to Cite

Alexander, Susan. 2010. “ARTICLE APPLICATION PAPER 2”. TRAILS: Teaching Resources and Innovations Library for Sociology, April. Washington DC: American Sociological Association. https://trails.asanet.org/article/view/article-application-paper-2.

Abstract

The second sets of readings centers around the question, "Why do consumers go along with the corporate ideology?" All the theorists in this section believe people go along with corporate ideology because the producers have embedded social meaning into a product. Thus, people are "consuming" a meaning rather than a product. Specifically, Baudrillard argues...

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Details

Subject Area(s):
Cultural Sociology
Resource Type(s):
Assignment
Class Level(s):
College 300

Usage Notes

Refer to Sociology 390: Consumer Society

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