Abstract
The second sets of readings centers around the question, "Why do consumers go along with the corporate ideology?" All the theorists in this section believe people go along with corporate ideology because the producers have embedded social meaning into a product. Thus, people are "consuming" a meaning rather than a product. Specifically, Baudrillard argues...Download this resource to see full details. Download this resource to see full details.
Details
- Subject Area(s):
- Cultural Sociology
- Resource Type(s):
- Assignment
- Class Level(s):
- College 300
Usage Notes
Refer to Sociology 390: Consumer SocietyDownload this resource to see full details. Download this resource to see full details.
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