ASA logo
MKTG 3250: Buyer Behavior
Cover Page
Requires Subscription DOC

How to Cite

Peñaloza, Lisa. 2010. “MKTG 3250: Buyer Behavior”. TRAILS: Teaching Resources and Innovations Library for Sociology, April. Washington DC: American Sociological Association.


This course develops student understanding of consumer and organizational buyer behavior. It builds from basic knowledge in several academic disciplines including history, sociology, anthropology, political economy, and psychology and applies it to various groups of contemporary consumers and organizational buyers, and the social contexts in the U.S. and...

Download this resource to see full details. Download this resource to see full details.


Subject Area(s):
Cultural Sociology
Resource Type(s):
Class Level(s):
College 300

When using resources from TRAILS, please include a clear and legible citation.

Cover Page
Requires Subscription DOC

Our website uses cookies to improve your browsing experience, to increase the speed and security for the site, to provide analytics about our site and visitors, and for marketing. By proceeding to the site, you are expressing your consent to the use of cookies. To find out more about how we use cookies, see our Privacy Policy .