MKTG 3250: Buyer Behavior

Abstract

This course develops student understanding of consumer and organizational buyer behavior. It builds from basic knowledge in several academic disciplines including history, sociology, anthropology, political economy, and psychology and applies it to various groups of contemporary consumers and organizational buyers, and the social contexts in the U.S. and...

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Details

Subject Area(s):

Cultural Sociology

Resource Type(s):

Syllabus

Class Level(s):

College 300