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Designing a Social Movement Campaign
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How to Cite

Obach, Brian. 2010. “Designing a Social Movement Campaign”. TRAILS: Teaching Resources and Innovations Library for Sociology, April. Washington DC: American Sociological Association.


This is a group assignment that involves a paper along with a classroom presentation. Working in a group of three or four you are required to completely design a social movement campaign, from choosing an issue to building an organization to the design of tactics that you think will enable you to achieve your goal. The paper should follow the basic design...

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Subject Area(s):
Collective Behavior/Social Movements
Resource Type(s):
Class Level(s):
Any Level

When using resources from TRAILS, please include a clear and legible citation.

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