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MK914 Seminar in Consumer Behavior
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How to Cite

Brunel, Frédéric. 2010. “MK914 Seminar in Consumer Behavior”. TRAILS: Teaching Resources and Innovations Library for Sociology, April. Washington DC: American Sociological Association.


Understanding consumers is a critical determinant of success in most enterprises and, as such, is central to almost all of the activities and functions within an organization. MK914 is designed to familiarize students with the major theoretical streams of research that have emerged in studying consumers and their behavior patterns. The objective of the...

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Subject Area(s):
Cultural Sociology
Resource Type(s):
Class Level(s):
College 400

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