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Identifying Colorblind Ideology on The O'Reilly Factor
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Keywords

race
racism
colorblind racism
media
discourse
social problems
inequality

How to Cite

Cebulak, Jessica. 2015. “Identifying Colorblind Ideology on The O’Reilly Factor”. TRAILS: Teaching Resources and Innovations Library for Sociology, March. Washington DC: American Sociological Association. https://trails.asanet.org/article/view/identifying-colorblind-ideology-on-the-oreilly.

Abstract

The purpose of this activity is to engage students with examples of colorblind racism in media discourse. To do this, this activity utilizes an excerpt from The O’Reilly Factor. This activity will assess students’ understanding of the four central frames of colorblind racism. Part I of the activity involves a review and discussion on the four central...

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Details

Subject Area(s):
Racial and Ethnic Relations
Resource Type(s):
Class Activity
Class Level(s):
Any Level
Class Size(s):
Small

Usage Notes

This activity can be modified for time or by class size.

To shorten the activity time, instructors can choose to skip Part I and/or Part III of the activity, concentrating only on the video and worksheet portion.

For a larger class, instructors can modify Part II. After the video, each quote can be presented to the class. Students can...

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Learning Goals and Assessments

Learning Goal(s):

  1. Through this activity, students should be able to: Learning Goal #1: Define, identify, and differentiate among the four central frames of colorblind racism.
  2. Learning Goal #2: Apply the four tenets of colorblind racism by identifying its use in media discourse.
  3. Learning Goal #3: Challenge the tenets of colorblind racism by identifying examples of inequality from the video.

Goal Assessment(s):

  1. Assessment #1: Students will demonstrate their initial knowledge and comprehension through a review session at the beginning of class, where students are asked to explain and give examples of each tenet.
  2. Assessment #2: Students will be assessed on their application skills through the completion of the activity worksheet.
  3. Assessment #3: The activity will end in a class discussion where students will be asked to identify examples and issues of inequality brought up in the video.

When using resources from TRAILS, please include a clear and legible citation.

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