How to Cite
Cook, Daniel. 2010. “Advertising 493: Social and Cultural Contexts of Advertising and Consumption”. TRAILS: Teaching Resources and Innovations Library for Sociology, April. Washington DC: American Sociological Association. https://trails.asanet.org/article/view/advertising-493-social-and-cultural-contexts-of.
Abstract
In this course, we will examine various ways that people infuse social meaning into material things. Course materials were selected to emphasize a cultural perspective on the social meaning of goods, rather than a marketing one. Instead of an exclusive focus on advertising, the course will delve into the larger social and cultural contexts of consumption,...Download this resource to see full details. Download this resource to see full details.
Details
- Subject Area(s):
- Cultural Sociology
- Resource Type(s):
- Syllabus
- Class Level(s):
- College 200
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