@article{Grady_2010, place={Washington DC: American Sociological Association.}, title={Sociology 282A - Assignments}, url={https://trails.asanet.org/article/view/sociology-282a-assignments}, abstractNote={Erving Goffman’s Gender Advertisement is one of the must sustained and comprehensive analyses of how we expect to see gender identity displayed. His arguement is that the middle-class culture of his time exhibited very clear norms that consciously embellished and exaggerated in advertisign as well as in daily life. What was most striking about them was how natural they seemed; how taken for granted they were in the culture generally. In any event, Goffman defined six major norms that he illustrated with slightly over 500 images. }, journal={TRAILS: Teaching Resources and Innovations Library for Sociology}, author={Grady, John}, year={2010}, month={Jun.} }