@article{Peñaloza_2010, place={Washington DC: American Sociological Association.}, title={MKTG 3250: Buyer Behavior}, url={https://trails.asanet.org/article/view/mktg-3250-buyer-behavior}, abstractNote={This course develops student understanding of consumer and organizational buyer behavior. It builds from basic knowledge in several academic disciplines including history, sociology, anthropology, political economy, and psychology and applies it to various groups of contemporary consumers and organizational buyers, and the social contexts in the U.S. and abroad, in which they inhabit. Materials consist of readings, cases, video/film, and guest speakers. Students’ experiential learning is emphasized in four components of the course: readings, class participation, pop quizzes, and written assignments. }, journal={TRAILS: Teaching Resources and Innovations Library for Sociology}, author={Peñaloza, Lisa}, year={2010}, month={Apr.} }