AbstractErving Goffman's Gender Advertisement is one of the must sustained and comprehensive analyses of how we expect to see gender identity displayed. His arguement is that the middle-class culture of his time exhibited very clear norms that consciously embellished and exaggerated in advertisign as well as in daily life. What was most striking about them was...
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- Subject Area(s):
- Visual Sociology
- Resource Type(s):
- Class Level(s):
- College 200
- Class Size(s):
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