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Marketing 7820-001: Advanced Consumer Behavior
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Belk, Russ. 2010. “Marketing 7820-001: Advanced Consumer Behavior”. TRAILS: Teaching Resources and Innovations Library for Sociology, April. Washington DC: American Sociological Association.


Because consumption is an increasingly global phenomenon (with very meaningful local cultural forces within it) and because more and more of the societies of the world are driven by consumption, the need to understand the interplay of culture and consumption is rapidly growing. The two term projects in this course (one library-based, one original...

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Cultural Sociology
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