Best Practices: From Research Problem to Survey Administration

Abstract

With this assignment, students practice best practices in writing good survey questions, designing an attractive web-based questionnaire, and administering the survey. Students write survey questions for a pre-defined research problem, design an attractive questionnaire for their questions, and learn how to administer the questionnaire using Qualtrics, an...

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Details

Subject Area(s):

Research Methods

Resource Type(s):

Assignment

Class Level(s):

College 300

Class Size(s):

Any

Usage Notes

The purpose of this assignment is for students to practice writing good survey questions, designing an attractive web-based questionnaire using Qualtrics Research Suite, and administering the survey. The assignment can be modified to use other web-based survey platforms, such as Survey Monkey. The assignment can be completed as a group or individually. I...

Learning Goals and Assessments

Learning Goal(s):

1. Students learn how to write good survey questions for a particular research problem.
2. Students learn how to design an attractive questionnaire.
3. Student learn how to draft an effective invitational e-mail and administer a web-based survey.

Goal Assessment(s):

1. Student construct at least five survey questions using best practices (e.g., avoid bias, double-barreled questions, jargon, etc.).
2. Students use the questions they constructed to create an attractive web-based questionnaire by adhering to well-established guidelines.
3. Student learn how to draft an effective invitational e-mail and administer a web-based survey.