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Advertising 590: Advertising in a Diverse Society
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How to Cite

Chambers, Jason. 2010. “Advertising 590: Advertising in a Diverse Society”. TRAILS: Teaching Resources and Innovations Library for Sociology, April. Washington DC: American Sociological Association. https://trails.asanet.org/article/view/advertising-590-advertising-in-a-diverse-society.

Abstract

This course examines the impact of race and racial issues upon advertising, both, as a practice and as an industry. We’ll examine advertising using a historical perspective and address issues of racial imagery in advertising, racial diversity in the industry, and examine current issues of multicultural advertising and marketing. In the process, we’ll also...

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Details

Subject Area(s):
Cultural Sociology
Resource Type(s):
Syllabus
Class Level(s):
Graduate

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