Resource 

Best Practices: From Research Problem to Survey Administration

Abstract:

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With this assignment, students practice best practices in writing good survey questions, designing an attractive web-based questionnaire, and administering the survey. Students write survey questions for a pre-defined research problem, design an attractive questionnaire for their questions, and learn how to administer the questionnaire using Qualtrics, an online survey platform. The assignment is useful for illustrating processes of conceptualization and operationalization, particularly the development of dimensions and indicators. The assignment is also useful for demonstrating the importance of levels of measurement when developing survey questions. Additionally, the assignment allows students to develop a transferrable skill, the proficient use of Qualtrics.

Details:

Resource Type(s):
Assignment 
Author(s):
Jenna Ann Lamphere 
Date Published:
2/6/2018 
Subject Area:
Research Methods 
Class Level:
College 300 
Class Size:
Any 
Language:
English 


Usage Notes:

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The purpose of this assignment is for students to practice writing good survey questions, designing an attractive web-based questionnaire using Qualtrics Research Suite, and administering the survey. The assignment can be modified to use other web-based survey platforms, such as Survey Monkey. The assignment can be completed as a group...

Learning Goals and Assessments:

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Goal 1:
Students learn how to write good survey questions for a particular research problem.
Assessment 1:
Student construct at least five survey questions using best practices (e.g., avoid bias, double-barreled questions, jargon, etc.).
Goal 2:
Students learn how to design an attractive questionnaire.
Assessment 2:
Students use the questions they constructed to create an attractive web-based questionnaire by adhering to well-established guidelines.
Goal 3:
Student learn how to draft an effective invitational e-mail and administer a web-based survey.
Assessment 3:
Student learn how to draft an effective invitational e-mail and administer a web-based survey.

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Best Practices in Survey Design and Administration.docx
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