Resource 

Online Survey Administrated in a Foreign Country

Abstract:

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This class activity consists of an online survey administered in a foreign country. Students write survey questions using Internet-based survey programs, and the instructor pastes the survey link to Amazon’s Mechanical Turk, an online platform for recruiting and paying research subjects. The project is useful for including an international and/or cross-cultural component for research methods classes. Students learn not only the basics of survey construction, administration, and analysis, but also the difficulties, limitations, and excitement in collecting data in a multicultural context in which English is typically a second language. After completing the different steps in the survey, students learn about survey design, construct and external validity, sampling, response coding, table construction, and basic statistical analysis (i.e. frequencies and Chi-square). The survey is administered in India since the country has a large number of “Turkers” who complete “Human Intelligent Tasks” (HITs). Any country with a larger number of Turker is feasible. The details of this class activity are based on Qualtrics but other Internet-based survey software, like SuveyMonkey, should also work. The online survey could be a stand-alone activity, or part of a larger semester-long, research project.

Details:

Resource Type(s):
Assignment 
Author(s):
Matthew B Flynn, Georgia Southern University 
Date Published:
1/19/2016 
Subject Area:
Research Methods 
Class Level:
Any 
Class Size:
Any 
Language:
English 


Usage Notes:

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The online survey in a foreign country is part of a semester-long research project and takes approximately 5-weeks. Students and instructors will need access to online survey tools (i.e. Qualtrics, Survey Monkey, etc.); an account with Amazon’s Mechanical Turk; and sufficient funds to recruit and incentivize subjects to complete the...

Learning Goals and Assessments:

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Goal 1:
Students learn how to design survey questions for a foreign audience (i.e. English as second language) using survey software.
Assessment 1:
Students complete survey questions avoid bias, double-barreled questions, confused wording, culturally offensive or confusing terminology. Work is reviewed and suggestions provided by peers and instructor.
Goal 2:
Students learn the strengths and weaknesses sampling methods (e.g. convenience sampling vs. random-sampling).
Assessment 2:
Students explain the strengths/weaknesses of sampling methods noting how certain groups are under- or over-represented vis-à-vis the population. The instructor grades the assignments and provides clarification.
Goal 3:
Students practice writing up survey results and interpreting their meaning.
Assessment 3:
Students use online software to analyze data, constructing tables of frequencies, cross-tabulations, and present and interpret data to class and the instructor. Instructor grades written assignments and class discusses student presentations.

Files for Download:

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Additional Usage Notes.docx
Analysis Section.docx
Hypothesis Variables Survey Questions.docx
Methodology Section.docx
citation.docx