Resource 

Social Construction of Race, Ethnicity, and/or Gender Through Media

Abstract:

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The social construction of race, ethnicity, and gender are common topics in sociology classes and can be difficult for students to grasp on their own. This assignment has students look at the media and advertising displays of race, ethnicity, and/or gender and how those portrayals build upon and reinforce the concepts. Through examining and discussing the social construction of race, ethnicity, and gender in advertising and news or magazine articles, students come to recognize the how traditional gender roles and stereotypical racial/ethnic displays are not only all around them but also make arbitrary and unnecessary distinctions between groups of people. This assignment by its very nature is intended to allow for students to be creative and to be able to apply the concepts of the social construction of race, ethnicity, and gender to something that they interact with and see every day. With the assignment instructions, students are provided expectations of both successful and unsuccessful discussions of the social construction of race, ethnicity, and gender. In past experience, students have responded positively to this assignment and are able to go beyond explaining that race, ethnicity, and gender are social constructions to the point in which they can articulate more fully examples of the social construction of these concepts and discuss the racist and sexist images that are out in society.

Details:

Resource Type(s):
Assignment 
Author(s):
Amy Baumann Grau, Eastern New Mexico University 
Date Published:
6/26/2014 
Subject Area:
Race, Class and Gender 
Class Level:
Any 
Class Size:
Any 
Language:
English 


Usage Notes:

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Students will want to use YouTube and other video related resources for this project; however, this works to varying degrees of success. An issue that comes with video rather than picture files is the tendency for students to describe the video more than what the video represents. Additionally,...

Learning Goals and Assessments:

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Goal 1:
1. Be able to demonstrate and explain the social construction of race, ethnicity, and gender and build upon or operate within the ideas of racial/ethnic stereotypes and traditional gender roles through advertising and other media portrayals.
Assessment 1:
In discussing each of the images chosen, explain how the image reflects upon the social construction of race, ethnicity, and/or gender and how stereotypical portrayals of race/ethnicity or gender reinforce ideas about race, ethnicity, and gender.
Assessment 2:
Through a conclusion page to the project, students will make connections across all of the images that they selected and describe how these media portrayals reinforce or demonstrate racist and sexist views and ideas.

Files for Download:

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Media Project revised.docx
citation.docx