1. Apply digital ethnography tools for collecting data from a digital space.
Learning goal 1 will require: a) daily/weekly observations of ten users’ pages using both “lurking” and “participant experience” techniques; and b) a check of emic contextual meaning through at least one offline meeting with a digital participant.
Compare field notes and observation between digital ethnography and traditional ethnography.
Learning goal 2 will require all enrolled students to complete the traditional ethnography components of field note journaling and observation and experiment with modifications for a digital field.
3. Analyze data by coding, summarizing qualitative digital research results, and identifying key themes.
Learning goal 3 requires all students to record, manage, and analyze multiple types of multimedia data (e.g., YouTube videos, photos, apps) through initial and focused coding and required data interpretation.