To identify how images portrayed in advertisements construct an idealized notion of femininity and masculinity as well as identifying the power of media and consumerism in shaping everyday life and experiences.
Students will choose eight advertisements in four categories that illustrate the creation and depiction of idealized notions of femininity and masculinity.
To analyze the ways that these images are often simultaneously gendered, racialized, sexualized, and heteronormative.
Students will provide written analyses, employing an intersectionality framework, of the ways that these images are often simultaneously gendered, racialized, sexualized, and heteronormative.
To realize and appreciate the cumulative and interconnected nature of institutionalized gender-based inequality.
Students will provide written analyses that explore implications of gendered advertisements across multiple institutional realms, such as family life, the paid labor force, education, as well as within interactions and for individuals.